Valentine's Day Shopping 2013

Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Valentine's Day

Valentine's Day is a seasonal highlight for many Americans - and an important date on the shopping calendar for both retailers and manufacturers. Some shoppers choose a more traditional approach, with a focus on chocolates and greeting cards for a spouse or partner. Other shoppers purchase candy and toys for children, or maybe a thoughtful gift card for a favorite teacher or relative.

Inside the report you will discover:
  • How many visits did the average shopper need to fully meet their Valentine's Day needs?
  • How did Valentine's shopping visit share change longitudinally?
  • How did men shop differently from women for Valentine's Day?

Get the full report