Thanksgiving Preparations 2012

Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Thanksgiving

America went shopping in a big way the week before Thanksgiving: food and beverage for the Thanksgiving meal, cleaning products and decorations to prepare for the home, and beauty/personal care items to help the family look their best.

Inside the report you will discover:
  • Which retailers captured share from rivals?
  • Which manufacturer shopper marketing campaigns generated the strongest awareness and impact to drive brands into the basket?
  • What were the key reasons behind the success stories?

Get the full report