Thanksgiving Preparations 2012Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Thanksgiving
America went shopping in a big way the week before Thanksgiving: food and beverage for the Thanksgiving meal, cleaning products and decorations to prepare for the home, and beauty/personal care items to help the family look their best.
Inside the report you will discover:
- Which retailers captured share from rivals?
- Which manufacturer shopper marketing campaigns generated the strongest awareness and impact to drive brands into the basket?
- What were the key reasons behind the success stories?
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