Superbowl 2014

Using Real-Time Location Analytics to Understand the Super Bowl audience

For our latest report, we used Locately's location analytics and in-store mobile surveys to evaluate the impact of Super Bowl commercials on shopper behaviors and decisions.

Inside the report you will discover:
  • How did a shopper's "favorite" Super Bowl ads impact in-store behaviors after the game?
  • Which of this year's Super Bowl ads were most impactful in triggering store visits and purchases?
  • How did this year's most impactful Super Bowl advertising result in bigger baskets?

Get the full report