Missed Opportunities and Out-of-stocksUsing Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Fourth of July
Shoppers today have more options than ever, and as a result the typical shopping trip is unlikely to be a simple single-stop visit to the closest grocery store. The trip today might include several different retailers, often across multiple channels...and survey-based research has suggested that these multi-stop shopping trips are on the rise.
Inside the report you will discover:
- What is the most common multi-stop journey and what are the reasons for missed purchases?
- What are areas of opportunity to better meet shopper needs and limit missed purchases?
- How do out-of-stocks lead to missed revenue and impact revisit frequency?
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