Missed Opportunities and Out-of-stocks

Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Fourth of July

Shoppers today have more options than ever, and as a result the typical shopping trip is unlikely to be a simple single-stop visit to the closest grocery store. The trip today might include several different retailers, often across multiple channels...and survey-based research has suggested that these multi-stop shopping trips are on the rise.

Inside the report you will discover:
  • What is the most common multi-stop journey and what are the reasons for missed purchases?
  • What are areas of opportunity to better meet shopper needs and limit missed purchases?
  • How do out-of-stocks lead to missed revenue and impact revisit frequency?

Get the full report