Press Releases
4 Dec 2012
Locately's 2012 Thanksgiving Study Shows Ongoing Erosion of Grocery Store Loyalty
America went shopping in a big way the week before Thanksgiving: food and beverage for the Thanksgiving meal, cleaning products and decorations to prepare the home, and beauty/personal care items to help the family look their best. For the first time, Locately’s Thanksgiving Preparations 2012 Shopper Insights study harnessed GPS data and in-store mobile surveys to reveal true shopper behaviors and decisions. By inviting shoppers to opt in for location-sharing via their smartphone, Locately measured which retailers won the most trips and which shopper marketing campaigns were most successful at driving in-store awareness and impact.
16 Aug 2012
Service Management Group Acquires Locately: Driving Insight with Location Analytics and Mobile Surveys
Service Management Group (SMG), the leading international customer research firm focused on loyalty and service improvement, announced today that it has acquired Boston-based Locately, the market leader in consumer location analytics. Locately’s proprietary technology helps manufacturers, retailers and restaurants understand how people shop or make dining decisions through the unique combination of GPS analytics and mobile surveys.
30 April 2012
Locately's In-the-Moment Mobile Surveys Selected as MITX 2012 Finalist
Locately today announced its In-the-Moment Mobile Surveys has been selected as a finalist in two categories for the 2012 MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play. Locately's In-the-Moment Mobile Surveys were nominated in both the “Most Insightful Analytics” and the “Best Business Operations Simplifier” categories.
29 February 2012
Locately Launches on the DemandTec Network
Locatey today announced the availability of Locately on DemandTec, a new application providing location-based shopper analytics from within the DemandTec network. DemandTec, an IBM Company, is a network of cloud apps and insights for more than 500 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.
30 August 2011
Locately Announces Receipt of Phase II SBIR Grant from the National Science Foundation
Locately, a pioneer in consumer location analytics, announced today that it has been awarded a Small Business Innovation Research (SBIR) Phase II grant from the National Science Foundation (NSF) for approximately $500,000. The funding builds on the NSF's previous Phase I and Ib grants which totaled $180,000 as well as $300,000 raised from outside investors.
21 March 2011
Locately Partners with Cint to bring Consumer Location Analytics to Thumbspeak's CONNECT Platform
Thumbspeak, the leading do-it-yourself (DIY) Mobile Relationship Marketing platform, today announced a partnership with Locately, the leader in location analytics technologies, at the Advertising Research Foundation’s Annual Convention. Locately technology now powers a new GPS-based location analytics component of Thumbspeak’s “CONNECT” platform, allowing marketers to engage with the right audience, in the right place, at the right time.
09 September 2010
Locately Closes $300k Angel Funding Round.
Locately today announced that the company has secured $300,000 in funding, led by Hacker Angels and with participation from Project 11 Ventures. Individual investors participating in this round include David Cancel, Jeff Miller, Roy Rodenstein, and Mike Volpe. Locately also announced that Gabriel Weinberg, a serial entrepreneur and founding member of Hacker Angels, has joined Locately’s Board of Directors.
28 June 2010
Locately Technology Powers Research Lifestreaming℠ Platform by Harris Interactive.
Locately today announced that the company is a technology partner with Harris Interactive for the GPS-based “Observe” component of their new Research Lifestreaming(SM) platform. Research Lifestreaming(SM) is designed to offer a “behind-the-scenes” approach to consumer research that combines attitudinal, behavioral, demographic and psychographic information about every respondent. Locately’s Consumer Location Analytics powers the GPS analytics behind the platform, yielding insights into where people go and allowing survey questions to be tuned and targeted accordingly on the basis of location lifestyles and behaviors.
15 June 2010
Locately Presents at Nielsen's Flagship Consumer 360 Conference
Locately today announced that Locately’s CEO, Dr. Thaddeus Fulford-Jones, is one of the presenters at Nielsen’s flagship Consumer 360 conference where he will discuss the results of a new collaboration between Locately and Nielsen. Over the past several months, Locately and Nielsen have been collaborating to combine Nielsen’s HomeScan panel data on US shopping habits with Locately’s consumer location analytics. Dr. Fulford-Jones will be co-presenting with Rob Holland, Nielsen’s Global Leader, Retail & Shopper Practice, in today’s “Rethinking Retail” insight sessions.
04 June 2010
Locately Announces Receipt of Phase I SBIR Grant from the National Science Foundation
Locately today announced that it has been awarded a Small Business Innovation Research (SBIR) Phase I grant from the National Science Foundation (NSF). This grant will allow the company to continue research and development in support of Locately’s Consumer Location Analytics Engine. The combined total of SBIR Phase I and Phase II grants (including supplemental matching options) can be up to US$1.2 million.
21 April 2010
Locately and Mobext release new whitepaper: Using Location-Based Services to Increase Consumer Engagement.
Locately and Mobext (the mobile marketing network of Havas Digital) partnered to analyze GPS data from opted-in mobile phones in the New York, Boston and Chicago areas to showcase new opportunities for consumer engagement powered by mobile consumer analytics. Key findings: (1) Whole Foods shoppers were more than twice as likely to visit fitness locations (gyms, public parks, recreation spaces) than shoppers who visited other grocery stores, (2) Starbucks customers were more loyal than Dunkin Donuts fans, exhibiting a 13% stronger brand affinity in this market. To learn more, please request a copy of the full whitepaper using the form at left.
To request a copy of the whitepaper, email us: info@locately.com
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