Fourth of July Shopper Journeys 2013

Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped to Prepare for Fourth of July

The Fourth of July: one of the most famous and instantly recognizable of all American celebrations. Whether enjoying time with friends and family, grilling outdoors, or celebrating Independence Day with fireworks and patriotic outfits, the Fourth of July is a memorable summer milestone for millions every year. And every family knows that shopping in advance of the Fourth is essential to ensure a great celebration. Snacks and beverages, food for the grill, cleaning supplies, and picnic disposables are just a few of the items on the list.

Inside the report you will discover:
  • Which manufacturer shopper marketing campaigns generated the strongest awareness and impact to drive brands into the basket?
  • What was the role of preferred/favorite retailers in the Fourth of July shopper journey?
  • Which signs and displays did shoppers actually notice while in the aisles?

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