Dollar Wins Big at Easter

Using Real-Time Location Analytics to Understand Easter Shopping

As with most holidays, Easter inspires shopping. Whether filling Easter baskets or prepping for a family gathering, shoppers overwhelmingly turned to Dollar retailers to meet their needs this Easter season. With the Dollar channel solidifying its foothold on seasonally driven shopping, it’s increasingly important to understand holiday shopping motivations and develop differentiated strategies across channels.

Inside the report you will discover:
  • Which Easter items and brands surfaced as winners this Easter season?
  • What in-store activations were most likely to capture Easter purchases?
  • Which channels were unable to satisfy shoppers?

Get the full report