Measuring real-world consumer decisions using data from mobile phones.

Locately is the leader in location analytics and location-targeted mobile surveys. The Locately technology platform processes huge volumes of GPS data from opted-in mobile phones to understand which stores people visit, which travel routes they take, and why. Locately delivers location-based mobile and online surveys to engage with shoppers on the path to purchase or after they have visited specified venues of interest: the next-generation intercept. Locately's innovations have been featured in MIT's Technology Review, Forbes, and Fortune Magazine (CNN Money).

In August 2012, Locately was acquired by Service Management Group, a Honomichl Top 40 full-service market research firm.